P O R T F O L I O
Chicago Sinai Congregation
Chicago Sinai is a Reform Jewish congregation dedicated to inclusivity, social justice, spiritual development, and life-long learning. As the first Reformed Synagogue in Chicago, they have always embraced the call to action to repair the world and welcome all to share worship, connection, and community.
Within her role as Marketing and Communications Manager, Emma maximized Sinai's brand visibility to the best of her ability. During her time she developed brand guidelines, created standard operating procedures for all platforms utilized at Sinai, managed information in their database, exported and analyzed data reports, created marketing strategies for multiple communication channels, based on her interpretation of digital marketing analytics, developed their website content, designed brand-aware content, learned how to develop print and digital media, and assisted with event planning.
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Since 2023, Emma felt it was necessary to highlight Sinai's accomplishments before entering the New Year. To do so, she created and implemented the campaign "From a Glance," which provides statics gathered throughout the year. This content is adapted for digital posters in the facility, and social media. Further in this slideshow, you will see the 2023 From A Glance. By analyzing the two graphics, Emma's design improvement is uncanny.
When a new Senior Rabbi is hired, it is customary to celebrate them through a year of programs because it allows the community to familiarize themselves with their new spiritual leader. Emma and her team felt it was essential that the year-long programs were branded. This graphic is one of several samples that the Board of Trustees felt properly represented and honored our new Senior Rabbi.
Emma created this graphic because she was tasked with creating a themed promotion of auction items for Sinai's annual benefit in early 2024.
Since 2023, Emma felt it was necessary to highlight Sinai's accomplishments before entering the New Year. To do so, she created and implemented the campaign "From a Glance," which provides statics gathered throughout the year. This content is adapted for digital posters in the facility, and social media. Further in this slideshow, you will see the 2023 From A Glance. By analyzing the two graphics, Emma's design improvement is uncanny.
Click the images in the gallery to view the full graphic and description.