In recent years, Emma has turned her attention to digital marketing, where she has leveraged her creative skills to engage and connect with audiences in new ways. Her experience in content creation, brand development, and strategic communication has allowed her to craft marketing strategies that are informed by analytics and focused on maximizing brand impact. As the Marketing and Communications Manager at Chicago Sinai Congregation, she took on a multifaceted role where she was responsible for building brand awareness and optimizing communication efforts. Emma developed brand guidelines, designed digital and print media, and played a critical role in managing content across various platforms. She also gained experience in data-driven decision-making, analyzing reports to refine marketing strategies and create targeted campaigns that resonated with the congregation’s diverse community.

At High-Minded Events, Emma further honed her marketing skills in a fast-paced, immersive environment. In this role, she blended her passion for design and storytelling with her interest in emerging industries, helping to shape a unique marketing strategy that not only showcased luxury cannabis experiences but also contributed to the broader goal of destigmatizing cannabis culture. Through this experience, Emma solidified her aspiration to continue growing at the intersection of creativity, digital strategy, and evolving industries. Looking ahead, she is eager to further explore opportunities where she can apply her background in content creation, data-driven marketing, and design to help brands tell compelling stories, connect with diverse audiences, and drive meaningful change. Emma is particularly excited by the potential of digital environments to shape consumer experiences and is driven to lead in spaces where innovative design, cultural relevance, and technology converge.